About

About Adgenix: Google Ads for small and medium businesses and ecommerce

No account managers. No juniors. No handoffs. You work directly with the senior specialist building, running, and optimising your campaigns.

8 years running paid media. Built for founders who want a direct line to the person in the account.

Adgenix is a Melbourne‑based specialist paid media operation with 8 years of hands‑on experience running Google Ads, Google Shopping, and Meta Ads for small and medium businesses and e‑commerce brands across Australia, New Zealand, and Singapore.

The operator behind Adgenix has worked across agencies and in‑house teams on multi‑million dollar annual ad spend across Google and Meta, learning what actually moves the needle and what's just busy work.

Adgenix is a deliberately small book of clients who want senior‑level execution without agency overhead. That means we're selective about who we work with, and every account gets direct senior attention, not a junior.

8
Years in paid media
$2M+
Ad spend managed to date
20+
Industries served

Want to see what we can find in your account?

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Why this model exists.

Years across agencies and in‑house teams taught us two things about how paid media usually gets delivered: most of your fee doesn't reach the person in the account, and most accounts are managed by whoever started last month, not the senior who sold you the engagement.

We've watched accounts leak $3,000–$4,000 a month on irrelevant search terms while the account manager sent dashboards that made everything look fine. We've seen clients sign 12‑month lock‑ins and get assigned a junior who'd never touched PMax before. We've rebuilt campaigns from scratch that another agency had been charging a retainer for, for a year, without ever touching.

Adgenix exists to offer the opposite: senior execution, flat pricing, month‑to‑month. You talk to the senior specialist directly. They do the work. If we're not delivering value, you leave. That's the entire model.

What makes this different from an agency.

01

You talk to the specialist, not an AM

No account managers, no relationship layers. Every Slack message, every email, every strategy call is with the person who's actually in the account.

02

Flat fees, not percentage of spend

Percentage pricing incentivises your manager to grow your budget, not your results. Adgenix fees are flat. We win when your campaigns perform, not when your spend goes up.

03

Month‑to‑month, no lock‑in

30-day notice either direction. You stay because the work delivers value, not because you're trapped in a contract.

04

AI‑augmented, not AI‑replaced

We use custom AI tools for auditing, reporting, and analysis, so you get the depth of a full team without the overhead. But every strategic decision is made by a human who understands your business.

See how we'd approach your account.

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20+ niches. One playbook that works across all of them.

The fundamentals of great paid media (clean data, tight targeting, honest measurement) translate across industries. Here’s a snapshot of the sectors we’ve run campaigns in.

E-commerce & DTC Apparel & Fashion Automotive Parts Health & Wellness Home & Garden Beauty & Skincare Food & Beverage Kids & Family Pet Products Sports & Outdoors Electronics & Gadgets Toys & Hobbies Gifting & Personalised Supplements Medical Devices SaaS & Software Professional Services Education & Training Coaching & Consulting Finance & Fintech Real Estate Trades & Home Services Hospitality Retail & Omnichannel Hydroponics & Horticulture

The boring but important stuff.

Experience

  • 8 years hands‑on Google Ads & Meta Ads
  • Multi‑million dollar annual spend managed
  • E‑commerce specialist
  • 20+ industries across lead‑gen and e‑commerce
  • Clients across AU, NZ, and Singapore

Certifications

  • Google Ads Search Certified
  • Google Analytics Individual Qualification (GAIQ)
  • Google Tag Manager Fundamentals
  • Amazon Sponsored Ads Certified
  • Meta Certified Media Buying Professional (2026)

Approach

  • Weekly written notes: what changed, why, what’s next
  • Fortnightly walkthroughs in the live account
  • Direct account ownership: no black boxes
  • Continuous learning in performance marketing, CRO, and analytics

Ready to see what we'd find in your account?

Every engagement starts with a free Revenue Leak Report: no cost, no obligation, no commitment to continue. You get the analysis, and we both decide if it makes sense to work together.