Ecommerce PPC Management by a Senior Operator, Not an Account Team

Adgenix · Senior Paid Media · Melbourne, Australia

Ecommerce PPC management is the day-to-day running of a store’s paid search: Google Search, Shopping and Performance Max campaigns, the Merchant Center feed behind them, and the conversion tracking that tells bidding what a sale is worth. Adgenix does this for Australian stores spending $5k to $200k a month, with one senior operator on every account and flat monthly fees published below.

Adgenix manages the full Google stack for ecommerce: Search, Google Shopping, Performance Max, product feeds, Merchant Center health, and conversion tracking, with Meta Ads as a complement where demand creation is part of the growth plan. The model is deliberately small. A limited book of clients, senior operator attention on every account, and pricing that scales with the scope of the work, not with how much you’re paying Google.

If you’d rather test the claim than read the pitch, the Free Revenue Leak Report shows you inside 48 hours exactly where your account is bleeding and what to fix first. No sales follow-up. You keep the report either way.

→ Get your Free Revenue Leak Report

What ecommerce PPC management actually covers

Ecommerce PPC fails as a system, not as individual campaigns. A Shopping campaign can be perfectly managed and still lose money if the feed underneath it ignores margin. Performance Max can hit its ROAS target while quietly buying branded clicks the store would have converted anyway. Conversion tracking can drift out of true and corrupt every bidding decision downstream for months. Managing one piece well while the others rot is how most ecommerce accounts end up mediocre.

So the engagement covers the whole revenue chain. Campaign structure across Search, Shopping, and PMax, including the PMax versus Standard Shopping decision that most inherited accounts have never actually made. Feed work as a weekly habit rather than a launch-day project, per the feed optimisation framework. Margin-tier segmentation so the algorithm optimises for profit, not gross revenue, using the structure covered in the Performance Max for ecommerce guide. Merchant Center health, because disapprovals silently remove products from auction. And a conversion tracking audit in week one, because most audited accounts have at least one tracking issue skewing everything built on top of it.

That scope is what the term ecommerce PPC services should mean. In most engagements it means whichever campaigns the account manager had time for this month.

Who this is built for

Ecommerce founders with $5k–$200k/month ad spend

Shopify, WooCommerce, or BigCommerce. Shopping live, probably a PMax campaign, 50 to 5,000 SKUs across mixed margins. You suspect a meaningful share of spend isn’t working but can’t prove it from the dashboards you’re shown, and the agencies quoting you want percentage-of-spend retainers with lock-ins. The platform-specific setup mechanics are documented in the Shopify and WooCommerce guides; the engagement is for stores past that baseline.

Ecommerce marketing managers who inherited an account

Something is quietly broken. PMax spending unevenly, branded versus non-brand revenue looking ugly, ROAS holding while profit doesn’t. You need a senior read with evidence, either backing your current approach or showing precisely what to change, so the next leadership meeting has answers instead of questions.

Stores at the specialist threshold

You’ve outgrown the setup a generalist freelancer or junior agency built, and the next 20% of performance depends on Shopping and PMax depth: feed segmentation, asset group structure, conversion value strategy. When you need a Google Shopping specialist is the self-test; this page is the engagement it points to.

Less likely to be a fit: stores under roughly $5k a month where the unit economics still work cleanly, single-product catalogues with uniform margin, or anyone who wants a large account team on call. Those are real disqualifiers, not false modesty. A management fee has to be smaller than the waste it removes.

What changes when one senior operator runs the account

The work that moves ecommerce profit needs judgment on that specific account: feed fixes, search term pruning, and resetting bid targets after a margin or stock change. Adgenix keeps a small client book so that work is done by the person who built the account, every week.

Margin-aware feed segmentation requires knowing the catalogue. Asset group rotation requires watching what fatigues. Conversion value strategy requires understanding which SKUs actually make money, which is a conversation, not a dashboard export. The agency versus freelance specialist decision framework covers this trade-off honestly, including when an agency genuinely is the right call: if you need multi-channel teams, 24-hour coverage, or enterprise procurement boxes ticked, a solo senior operator is the wrong shape for you.

For everyone else, the working rhythm is the same as any Adgenix Google Ads engagement (see the Google Ads consultant page): weekly written notes instead of monthly PDFs, search term review within days instead of quarters, a tracking audit before optimisation instead of trusting whatever was there at takeover. The difference on this page is scope. Ecommerce accounts add the feed, the Merchant Center, and margin structure to that list, and those are where the money actually moves.

Where ecommerce accounts leak money

Across enough audits the leaks cluster into predictable patterns, and ecommerce accounts have their own versions. Most audited stores have at least three running at once.

PMax consuming branded search demand.

Without a brand exclusion, Performance Max buys the clicks of people who were already coming to you and reports them as acquisition. Reported ROAS inflates, incremental return doesn’t.

Feed segmentation ignoring margin.

All products in one campaign under one ROAS target means Google optimises for volume. Low-margin SKUs absorb the budget, high-margin products get under-served, and the dashboard says everything is fine because gross revenue is the only number it shows.

Conversion tracking drift.

A duplicated tag, a theme update that broke a trigger, missing purchase values on a payment method. The bidding algorithm learns from corrupted data and every optimisation compounds the error. This is checked in week one, per the conversion tracking setup guide, before anything else is touched.

The wrong campaign type for the account’s data.

PMax launched into an account without the conversion volume to feed it, or Standard Shopping retained past the point it was earning its management overhead. The decision has a framework, not a default.

Asset groups set once and left to fatigue.

PMax favours fresh creative. Asset groups untouched since launch get fewer impressions over time, and the account’s reach quietly narrows while the invoice stays the same. Rotation cadence is fortnightly, per the asset group structure guide.

Merchant Center issues nobody is watching.

Disapprovals and feed warnings remove products from auction silently. The campaign metrics look stable because the campaign never sees the products that vanished.

If several of these sound familiar, the Revenue Leak Report will confirm the specifics: how much, which campaigns, what to fix first.

See what your account is leaking

Pricing: flat fees, month-to-month, no lock-in

Flat fees, published, not a percentage of your ad spend. Percentage-of-spend pricing, the default across most ecommerce PPC management services, pays your agency more when your budget grows, whether or not your profit does. Adgenix fees scale with the scope of the work.

Spending under $5,000/mo? Start with our free Revenue Leak Report instead of a paid retainer.

Month-to-month, 30-day notice either direction, no exit fees.

The best way to decide

Not a sales call. Get the Revenue Leak Report: a written document inside 48 hours showing where the account is losing money, ranked by dollars, with a prioritised fix list. If working together makes sense from there, we will. If not, you keep the report and apply it yourself, or hand it to whoever you do hire.

That’s how every ecommerce PPC engagement at Adgenix starts. No obligation, no follow-up pressure, and a senior pair of eyes on the account either way.

→ Get your Free Revenue Leak Report

48 hours · written by a senior specialist · no sales follow-up · yours to keep

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