Tactical breakdowns on Google Ads, Meta Ads, and paid media, written from the inside of real accounts. For online stores, see how Adgenix runs ecommerce accounts.
Short answer: I leave Performance Max’s new customer acquisition setting off for ecommerce accounts. It only works if Google can tell your new customers from your existing ones,…
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A 20% sitewide discount on a product with a 40% contribution margin needs twice as many orders just to earn the same profit it made at full price.…
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Written by the senior Google Ads operator at Adgenix. Last updated October 2026. For an ecommerce store, a primary conversion in Google Ads should be a completed purchase,…
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Written by the senior Google Ads operator at Adgenix. Last updated 14 October 2026. Brand searches are people typing your store’s name into Google. They cost little and…
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Written by the senior Google Ads operator at Adgenix. Last updated 13 October 2026. In the ecommerce accounts I audit, wasted Google Ads spend depends mostly on how…
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The short answer for 2026: professional Google Ads management in Australia runs $1,200 to $3,500 per month for a freelance specialist and $1,000 to $5,000 or more for…
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How eBay Promoted Listings actually work in Australia after the attribution change. General vs Priority, the organic-sales fee trap, and real numbers from $325K in managed ad sales.
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If you research this comparison today, you will find directly contradictory answers on page one of Google. Some articles tell you Performance Max automatically wins the auction whenever…
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Google Ads captures demand that already exists. Meta introduces products people aren't searching for. How to pick in Australia, by business type.
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Short answer: Google Shopping feed optimisation means fixing the product data Google uses to match your products to searches: titles first, then identifiers (brand, GTIN, MPN), product category,…
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